Guess is a global lifestyle brand, known for denim, apparel, and accessories for women, men, and children, founded in 1981 by the Marciano brothers. Inspired by a European influence, Guess redefined denim with its innovative, slim-fitting designs and became a symbol of a young, sexy, and adventurous lifestyle, further cemented by its iconic and imaginative advertising campaigns featuring supermodels. The brand offers a complete collection, including clothing, shoes, watches, jewelry, and accessories, and is sold worldwide through various channels, including its own stores and online platforms.